Get buried alive and watch a flick

To promote the release of Ryan Reynold's film Buried, "four lucky people were picked to be blindfolded, have a burlap sack put over their head, then silently driven 30 miles outside of the city. There, they were put in coffins and only then were they allowed to remove the blindfolds, where they’d see an LCD screen that would show Buried." (Via SuperPunch)