
Only open for one month this past September,
The Icecreamists was "a subversive new ice cream installation in (London's) Selfridge's." "One-part Vivienne Westwood, one-part Hard Rock Boutique and one-part Alice in Winter-Wonderland, The Icecreamists is a deliciously dark and subversive twist on the traditional ice cream parlour. Adult, with a scoop of inner-child, this unique concept is satirical, provocative, playful and unlike anything ever seen before. With concoctions such as 'The Sex Pistol', which contains Viagra (yes, Viagra) and Absinthe, The Icecreamists are adult indeed!"

(Via
Who Killed Bambi)